Yaemina Beauty

Yaemina Beauty eyeshadow palette in "Call Me Darling" (find it here)  //  Yaemina Beauty duo blush and highlighter palette in "Sweet Storm" (find it here)  //  Yaemina Beauty foundation in "Marilyn" (find it here)  //  Yaemina Beauty compact powder in "Better Beige" (find it here)  //  Yaemina Beauty "All Night Long" mascara (find it here)  //  Yaemina Beauty "Roller Coaster" eyeliner (find it here)  //  Yaemina Beauty semi matte velvet lipstick in "Young Money" (find it here)  // Yaemina Beauty "Totally Mat" liquid lipstick in "Angelic" (find it here)  //  Yaemina Beauty "Needed" lip liners in "Ruler" and "Spicy" (find them here and here)

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Yaemina Beauty je brend kozmetike koji je 2020. godine osnovala pevačica i preduzetnica Emina Jahović. Zvanični distributeri za ovaj brend su Lilly Drogerie u Srbiji i Boyner u Turskoj, a dostupan je i u drogerijama Kuća Hemije i Dama u Crnoj Gori. Od trenutka kad su proizvodi pušteni u promet, ovaj mladi brend je privukao pažnju javnosti u trenu i, sudeći po utiscima koje sam uspela da ispratim preko društvenih mreža, opravdao poverenje potrošača. Jedva sam čekala da i sama isprobam neke od proizvoda, a sad konačno mogu da podelim svoje utiske o onima koji su mi privlačili najviše pažnje od samog početka.

Yaemina Beauty is a cosmetics brand launched in 2020 by Emina Jahović, who is a singer and entrepreneur. The official distributors of this brand are Lilly Drogerie in Serbia and Boyner in Turkey, and it's also available in Kuća Hemije and Dama stores in Montenegro. Ever since the products were first launched, this young brand has caught the public eye in an instant, and judging by the impressions I've managed to see on social media it has justified the trust of the consumers. I couldn't wait to try some of their products, and now I can finally share my own impressions on those that caught my attention in the very beginning.

Prvo što mi je privuklo pažnju jeste dizajn pakovanja - minimalizam, bela osnova i detalji u zlatnoj, srebrnoj ili boji ružičastog zlata. Pakovanja tečnih pudera i tečnih karmina su izrađena od peskiranog stakla, za maskare od metala a za sve ostale proizvode, izuzev olovaka za usne, pakovanja su izrađena od čvrste, kvalitetne plastike. Klasični karmini imaju namagnetisane osnove i poklopce tako da se uvek s lakoćom stabilno zatvaraju, a i palete i kameni puderi se čvrsto zatvaraju na klik, što znači da ih možete nositi svuda sa sobom a da ne razmišljate hoće li se spontano otvoriti u tašni.

The first thing that caught my attention was the design of the packaging - minimalistic, a white base and details in gold, silver or rose gold. The foundation and liquid matte lipstick packaging is made of thick glass, those of mascaras are made of metal, and all the other products, excluding the lip liners, have a packaging made of firm, high quality plastic. Classic lipsticks have a magnet at the base and at the bottom of the lids so they are firmly shut with ease, and palettes and pressed powders have a part that clicks and ensures that they are tightly closed, which means you can carry them around with you and not think about whether they'd spontaneously open up in your bag.

Yaemina Beauty eyeshadow palette in "Call Me Darling" (find it here)  //   Yaemina Beauty "All Night Long" mascara (find it here)  //  Yaemina Beauty "Roller Coaster" eyeliner (find it here)  

Paleta senki za oči koju sam odabrala zove se "Call Me Darling", i ona sadrži devet predivno usklađenih, neutralnih nijansi koje su nosive i u svakodnevnim i u svečanim prilikama. Bez obzira na završnicu, senke su izuzetno pigmentisane i lako se stapaju i nadograđuju, a mogu da potvrdim i da bez prethodnog nanošenja korektora ili prajmera za kapke satima ostaju na svom mestu bez trušenja i razmazivanja. 

Ovaj ajlajner u flomasteru je prvi tog tipa koji sam kupila posle dužeg vremena jer sam ranije imala loša iskustva s njima - dešavalo se da se razmazuju bez ikakvog očiglednog razloga, da brzo blede i suše se, ali ovaj preti da postane moj najnoviji favorit. Vrh je izuzetno precizan, aplikator sasvim odgovarajuće čvrstine i njime se s neverovatnom lakoćom može manevrisati čak i ukoliko ste početnik u radu s ajlajnerom. Zahvaljujući njemu sam posle dužeg vremena uspela da se izveštim u naglašavanju unutrašnjeg ugla oka ajlajnerom za efekat mačijeg oka, što mi ranije ni sa jednim drugim nije uspevalo. Ostaje na mestu bez razmazivanja i boja ne bledi, mogu li išta više da poželim? 

Kad je reč o maskari, nisam bila sigurna hoće li mi se dopasti s obzirom na to da sam se mnogo puta razočarala u maskare s četkicama od vlakana, a posebno razočarenje mi je bila Too Faced Better Than Sex maskara (i dalje to nisam prebolela). Međutim, ova me je demantovala - formula je optimalne gustine, sjajne pigmentacije i s lakoćom postižem maksimalni volumen i podignutost trepavica. Zajedno s Maybelline Lash Sensational Sky High maskarom ova je moj apsolutni favorit od svih koje sam koristila u poslednjih par godina i sasvim sigurno ću je kupiti ponovo kad je potrošim.

The eyeshadow palette I chose is called "Call Me Darling" and it contains nine beautifully synchronized, neutral shades which are wearable in both everyday and formal occasions. Regardless of the finish, the shadows are exceptionally pigmented and easy to build up and blend, and I can confirm that even without putting a primer or concealer on the lid they stay in place for hours without fallout and smearing.

This eyeliner pen is the first one of its kind I bought after a long time because my earlier experiences with them were not so good - they would smear for no apparent reason, fade away and dry out rather quickly, but this one threatens to become my new favourite. The tip is exceptionally precise, the applicator has just the right kind of firmness and you can use it with maximum ease even if you're still a beginner. Thanks to this hunk I finally managed to do the cat-eye look in the inner corner of the eyes, which I wasn't able to achieve in ages. It stays in place without smearing and the color doesn't fade, what more could I want?

When it comes to the mascara, I wasn't sure if I was going to like it considering that I was disappointed in many mascaras with fiber brushes, especially Too Faced Better Than Sex (I still didn't get over that one). However, this one proved me wrong - the formula has optimal consistency, great pigmentation and I can easily achieve maximum volume and length for my eyelashes. Along with Maybelline Lash Sensational Sky High, this is my absolute favourite mascara in the past couple of years and I'll surely buy it again once I run out.

Yaemina Beauty duo blush and highlighter palette in "Sweet Storm" (find it here)  //  Yaemina Beauty foundation in "Marilyn" (find it here)  //  Yaemina Beauty compact powder in "Better Beige" (find it here)  

Kad je reč o proizvodima za lice, moje oduševljenje ne jenjava. Duo paleta za lice s rumenilom i hajlajterom u nijansi "Sweet Storm" mi se dopala na prvi pogled i znala sam da će mi savršeno odgovarati. Međutim, ono što me je iznenadilo, doduše pozitivno, jeste pigmentacija rumenila - boja je toliko intenzivna da sam prilikom prvog nanošenja uspela čak i da preteram i jedva sam uspela da to nekako neutrališem. Apsolutno nema šale s ovim rumenilom - dovoljna je tek mala količina za lep i osvežen izgled, a hajlajter sadrži čestice koje glamurozno reflektuju svetlost i podsećaju na zvezdanu prašinu, verovatno je najlepši koji sam u skorije vreme koristila. 

Tečni puder se razlikuje od onih koje inače koristim po pokrivnoj moći koja se najbolje može opisati kao srednja, ali se lako može nadograditi. Tekstura mu je tako lagana da prilikom svakog nanošenja na trenutak pomislim da nanosim kremu umesto pudera - pokrije sve što želim, a ne ostavlja osećaj težine i zatezanja na licu, kao što je to slučaj s brojnim matirajućim puderima. Kameni puder je svilenkaste teksture, ravnomerno se nanosi i lepo prianja na kožu, i u tandemu s tečnim puderom garantuje savršen ten za ljubitelje potpune pokrivenosti.

When it comes to face products, my excitement doesn't stop. The duo blush and highlighter palette in "Sweet Storm" was love at first sight and I knew the shades would be a perfect match. However, I was absolutely surprised, though positively, by the pigmentation of the blush - the color is so intense that I managed to overdo it the first time and I barely covered it up somehow. There is no joking around with this blush - just a small amount is sufficient to achieve the natural, freshened up look, and the highlighter contains tiny particles that reflect light so beautifully, reminding me of stardust. This is probably the most beautiful highlighter I've used lately.

The foundation is different compared to those I normally choose based on the coverage it provides - it is best described as medium, but buildable with ease. Its texture is so light that every time I put it on I feel as if I was smearing hydrating cream instead of foundation - it covers everything I wish to cover, but it doesn't leave behind the tightening and heavy feeling like many mattifying foundations do. The pressed powder is silky in texture, distributes and adheres to the skin evenly and beautifully, and along with the foundation it guarantees perfect complexion for those who love full coverage.

 

Yaemina Beauty semi matte velvet lipstick in "Young Money" (find it here)  // Yaemina Beauty "Totally Mat" liquid lipstick in "Angelic" (find it here)  //  Yaemina Beauty "Needed" lip liners in "Ruler" and "Spicy" (find them here and here)

Nije tajna da su proizvodi za usne moja velika slabost - mogla bih da kupujem karmine, sjajeve i olovke za usne u nedogled! Olovke za usne za koje sam se opredelila su nežne, neutralne nijanse "Ruler" (bež s diskretnim rozim podtonom) i "Spicy" (bež sa suptilnim smeđim podtonom). Izuzetno su kremaste i lako klize po usnama, ostavljajući pigmentisan trag koji je dugo postojan na usnama i ravnomerno se skida. Mogu se nositi i samostalno preko celih usana ili u kombinaciji s karminom.

Tečni mat karmin u nijansi "Angelic" je prelepa, elegantna, svetla neutralna nijansa nosiva u svim prilikama od dnevnih do večernjih. Konzistencija samog karmina je nešto ređa i treba mu malo više vremena da se osuši, zbog čega preporučujem nanošenje tanjih slojeva do punog intenziteta boje da se izbegne eventualno razmazivanje, ali jednom kad se osuši ostavlja dugotrajnu, intenzivnu boju. 

Karmin u nijansi "Young Money" pruža polumat završnicu koja je lagana na usnama, a ujedno je, pored intenzivne i luksuzne boje, bogat hidrirajućim sastojcima koji neguju usne. Boja je nešto između boje mesa i srednje bež, tako elegantna i raskošna da imam osećaj da ću ga potrošiti brže nego što mislim.

Oduševljena sam svim proizvodima brenda Yaemina Beauty koje sam probala do sad i sigurna sam da ću svoju kolekciju proširiti i drugim bojama i nijansama koje imaju u ponudi. Kako se vama čine i da li biste ih isprobali ako biste imali priliku? Recite mi u komentarima. ♡

It's no secret that lip products are my great weakness - I could buy lipsticks, glosses and lip liners to infinity! The lip liners I chose are tender, neutral shades "Ruler" (beige with a discreet pink undertone) and "Spicy" (beige with a subtle brown undertone). They're exceptionally creamy and glide across the lips so smoothly, leaving behind a wonderfully pigmented trace which is long lasting on the lips and wears off evenly. They can be worn on their own or combined with lipsticks.

The liquid matte lipstick in "Angelic" is a beautiful, elegant, light neutral shade that can be worn in any occasion. The consistency of the lipstick itself is a bit thinner so it takes more time to dry, which is why I recommend applying a couple of thin layers to avoid smearing, but once it dries it leaves a long lasting, intense color.

The lipstick in "Young Money" provides a semi-matte finish which is light on the lips, but it's also, apart from the intense and luxurious color, rich in hydrating ingredients that nourish the lips. The color is somewhere between pink and medium beige, so elegant and luscious that I have a feeling I'll run out sooner than I think.

I just love all of the Yaemina Beauty products I tried so far and I'm sure I'll expand my collection with other colors and shades they have. What do you think of them and would you try them yourselves if you had a chance? Let me know in the comments. ♡